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From Awareness to Action – Implementing AI Authentically in PR

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Part 2 of Our Two-Part Series with AI Expert Henry Ajder

According to Cision and PRWeek’s 2025 Comms Report, 90% of communications leaders said AI now plays a role in their overall strategy, a clear sign that the technology is reshaping the future of PR. But what does that actually look like in practice?

In the first of our two-part webinar series, Henry Ajder, a world-leading expert on AI, deepfakes, and the synthetic revolution, broke down the fundamentals: What AI is, what it isn’t, and the opportunities and challenges it presents for PR and comms professionals.

Missed the first session? Watch it on demand now.

In the second on-demand session, we go from awareness to action, diving deeper into what implementation actually looks like, and how comms teams can make AI work for them, not against them.

This session also highlights how tools CisionOne are helping PR teams integrate AI into their strategies ethically, effectively, and authentically.

What You'll Learn:

  • What responsible AI adoption actually looks like
  • How to impalement AI without losing authenticity or nuance in your messaging
  • How to build ethical frameworks for AI use, with a focus on tone, truth, and trust
  • How to respond to AI-generated smear campaigns or manipulated narratives
  • How to keep the human voice front and center in AI-assisted content

You've learned all about AI, now it's time to learn how to use it. Fill out the form to watch the on-demand webinar now.
 

Meet the Speakers

Henry Ajder
Henry Ajder

Founder

Latent Space Advisory

Luke Williams
Luke Williams

Senior Product Marketing Manager

CisionOne