Artificial Intelligence is transforming how PR pros work, from how we monitor media to how we pitch, plan, and measure impact. In fact, 65% of senior comms professionals say generative AI is already enhancing their data and analytics efforts, according to Cision’s 2025 Comms Report.
Still, important questions remain, such as how do you use AI ethically? Can you trust it? And how do you integrate it into your workflow without losing creativity, originality, or a human touch?
In this first session of our two-part webinar series with Henry Ajder, a world-leading expert on AI, deepfakes, and the synthetic revolution, we’ll pull back the curtain on what AI really is and its impact on PR and comms teams.
With insights from the 2025 Cision/PRWeek Comms Report, this on-demand session will provide a clear, balanced look at the emerging opportunities and risks AI presents, and discuss how comms teamscan adopt the technology in ways that are ethical, strategic, and sustainable.
What You'll Learn
- What AI is (and isn’t), and where the biggest opportunities lie for PR teams, from streamlining workflows to improving data and analytics
- The biggest risks communicators must navigate, including algorithmic bias, misinformation, and threats to credibility
- The implications of data privacy and ownership in AI-powered tools, and why communicators need to pay attention
- Is human creativity at risk? How comms pros can preserve authenticity and the human-touch while using AI
Watch the first session for the context and foundation you need to confidently start using AI more strategically and responsibly, then come back for part two, From Awareness to Action - Implementing AI Authentically in PR, where we explore tactical solutions and expert strategies.
Meet the Speakers
Henry is the founder of Latent Space Advisory, which specialises in helping business and political leaders navigate the fast-moving AI landscape to drive informed innovation. He advises on areas including AI strategy, policy and regulation, frontier tech trends, ethics, and trust in the AI age.
Previously, Henry was Head of Policy at Metaphysic, Hollywood’s leading AI company, and Head of Threat Intelligence at Sensity, the world’s first deepfake detection startup.
