Get Inside the Media Mindset: What Journalists Really Want in 2025
Curious what’s actually driving journalist decisions right now? Don’t just read the headlines. Hear it straight from the people writing them.
Watch at your convenience the award-winning journalists and media insiders as they break down the key findings from our State of the Media Report, based on insights from over 3,000 journalists around the world.
Our expert panel went beyond the data to share what’s really happening inside newsrooms today: How their work is changing, what’s influencing their priorities, and what they need most from PR and comms pros in 2025.
In this exclusive webinar, you’ll hear firsthand from leading journalists and media experts the key topics from the report:
- How AI is changing the newsroom – and the ethical dilemmas it raises
- What role social media plays in reporting and audience engagement today
- How journalists choose which pitches to reply to, and which ones to ignore
- What PR and comms professionals can do to build stronger, more productive relationships with the media
Whether you're refining your pitch strategy, planning your next campaign, or simply trying to land better coverage, this session will help you align with what journalists are really looking for in 2025.
Watch the Session Now!
Hear directly from top journalists about today’s media landscape, and what PR pros can do to stand out, build stronger relationships, and land their next pitch.
Meet the Speakers
With a deep background in digital journalism and social media strategy, Allison Carter leads editorial at PR Daily and Ragan Communications – two of the PR industry’s most trusted voices. She brings experience from both the newsroom and agency sides, having spent years as a producer, writer, and editor at the Indianapolis Star, where she shaped digital content and audience engagement strategies.
You can find her on LinkedIn and TikTok.
Mosheh is an Emmy, Murrow and Webby award-winning journalist who brings a veteran perspective to news and journalism. He has 20 years of experience as a reporter and producer at CBS, Fox News, Bloomberg TV, Conde Nast Entertainment, and CNBC where he covered elections, wars, natural disasters, and produced interviews with dozens of world leaders, including five American presidents.
Since March 2020, Mosheh Oinounou has been breaking down the news on the Mo News Instagram page, which boasts more than half a million followers, and on his daily Mo News podcast, as well as the daily Mo Newsletter. The weekly Mo News: The Interview Podcast also features conversations with newsmakers and industry experts.
Mo News recently won the National Press Foundation’s Chairman’s Citation Award for innovation in media.
