Earned media coverage is the gold standard for PR , but competition for that coverage has never been tougher. With the number of reporters shrinking, a single journalist can receive over 50 pitches per week – far more than they could ever cover. To break through the noise, you need an edge. Enter the unsung hero behind truly effective PR pitching: media monitoring.
Watch our webinar, The Media Monitoring Advantage: The Secret to Winning Pitches, to learn how top brands turn media monitoring into measurable results – and how you can, too. Cision’s resident data analysts, and consultants to many of the world’s leading brands, shared how data-driven intelligence can power smarter pitching strategies and provide actionable takeaways for your team.
Learn how media monitoring can help you and your team:
- Identify opportunities for timely, relevant media outreach
- Pinpoint the right journalists and craft more personalized pitches
- Inspire unique and compelling story angles that will capture media attention
- Evaluate and refine your pitching strategy
Meet the Speakers
John Sharp is a Senior Insights Consultant at Cision, where he partners with enterprise technology clients to build robust measurement programs that connect communications strategy to business impact. With nearly six years of experience in media intelligence, John specializes in turning complex data into actionable insights that help PR teams understand not just what is happening in their coverage, but why it matters.
Since joining Cision, John has supported global clients in the enterprise AI space, advising on authority, reputation, and share of conversation, while also identifying pitching opportunities and integrating Brandwatch data into clients’ own AI tooling. His expertise lies in measurement strategy, qualitative analysis, and translating results into clear guidance that enables communications leaders to stay ahead of the curve in a rapidly evolving media landscape.
You can find John on LinkedIn.
Camille Rollason is Sector Director at Cision, where she leads a portfolio of global accounts including major brands in the tech and automotive sectors. With nine years of experience in media intelligence and measurement, Camille specializes in helping communications professionals navigate the evolving media landscape through strategic, omnichannel insights that blend traditional and social media analysis.
Since joining Cision in 2019, Camille has guided clients through complex measurement challenges, from demonstrating campaign impact to adapting strategies for fast-moving industries where reputation and narrative shift rapidly. Her expertise lies in translating data into actionable insights that support PR teams in proving value and informing strategic decision-making.
You can find Camille on LinkedIn.
