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Deep Dive with Cision
Episode 3: The 5 C's of Social Media

DeepDiveEpisode3

Introducing Deep Dive with Cision, the podcast designed exclusively for PR and communications professionals, taking PR to new levels.

Join host Nadin Vernon, Cision’s VP of Account Management, as she sits down with industry leaders to unpack the trends, tools, and strategies shaping the future of modern communications.

Episode 3: The 5 C’s of Social Media

In this episode, Nadin is joined by Charlene Lamb, Global Communications & PR Director at On Spot Global, to unpack the Top 5 C’s of Social Media: Connection, Communication, Content, Commerce, and Caution. Learn how online communities drive engagement, how content drives action, and how to navigate the growing risks of misinformation and brand safety.

Why you’ll want to watch

Four PR-focused episodes, released weekly and available on demand

Practical, actionable insights you can implement immediately

Expert guests sharing real-world experience from across PR and comms

Designed for professionals who want to save time and stay ahead

Meet the speakers

Nadin Vernon
Nadin Vernon
VP Account Management – UK, Cision
Charlene Lamb
Charlene Lamb
Global Communications & PR Director

More from Deep Dive

Catch up on all episodes of Deep Dive with Cision

Season 1 of Deep Dive
Taking PR to New Levels
Episode 1: PR in the Age of AI
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Taking PR to New Levels
Episode 2: Rethinking PR in a Social-First World
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Taking PR to New Levels
Episode 4: The Future of PR - Looking Ahead to 2026
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