PR teams are entering 2026 under mounting pressure – and the data proves it.
According to Cision’s Inside PR 2026 Report, nearly 6 in 10 PR professionals cite the changing media landscape as their biggest challenges, while 34% say “doing more with less” will be their top hurdle in the year ahead. At the same time, AI and other emerging technologies are creating new opportunities, even as storytelling and relationship building remain the most critical skills. In this webinar, we dig deeper into these findings.
In our recent webinar, Cision and a select panel of PR industry leaders broke down the report’s, shared how comms teams are navigating today’s pressures, and revealed as they adapt and prepare for what’s next.
What you’ll learn
This session explores:
- How PR leaders are navigating the biggest trends, gaps, and opportunities revealed in the Inside PR 2026 Report
- How teams across the industry are responding to tighter resources, higher expectations, and rapid changes
- What the rise of AI means in practice, where human expertise remains critical, and how to balance the two
- How priorities like brand awareness, ROI, agility, and storytelling are evolving for 2026
Meet the Speakers
Maria Bersteneva is Senior Director of Product Marketing at Cision and Brandwatch, leading positioning, go-to-market strategy, and storytelling across a global portfolio of AI-powered consumer and media intelligence solutions. Her work sits at the intersection of technology, data, and storytelling, creating differentiated narratives that drive adoption, market leadership, and measurable business growth.
Maria is an active contributor to the product marketing community through the Product Marketing Alliance, where she regularly speaks and shares practical GTM insights.
You can find her on LinkedIn.
